It was authored by Abraham Maslow in 1943. It refer to the need for security and protection. Safety is needed in today's world, so it can manifest themselves as job securities, saving accounts, health and well being.
Example of company that use this theory is :
US Hotelier by Chip Conley
2. DOMINO
The founder of this theory is Helbert William Heinrich at 1930. It was a theory prominent from the 1950's to 1980's that speculated if one country in a region came under the influence of communism, then the surrounding countries would follow in domino effect.
Example of company that use Domino Theory is Bird & Lotfus.
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